PROJECT SAHARA
Your untapped $180 billion opportunity across Africa and Emerging Markets. Here is what you are missing, and exactly how to fix it.
You Have Not Entered
You Have Not Reached
in Africa
Target by 2030
I Was There Before You Were Brevo.
I first encountered this platform when it was still called Sendinblue , working to give small businesses access to marketing tools they could actually afford. I built campaigns, set up automations, tested transactional flows.
I watched the product evolve. The rebrand. The funding rounds. The expansion into CRM, WhatsApp marketing, and full-suite automation. I did not just observe . I built inside it.
What I am presenting today is not an outsider's pitch. It is an insider's diagnosis.
"I am not applying for a listed role. I am proposing a strategy your business needs, and I am positioning myself as the person best placed to execute it."
You Are Playing an Expensive Game in a Crowded Field.
You just raised €500 million and announced a unicorn valuation. You plan to spend over €100 million on the US market alone, competing head-to-head with HubSpot, Salesforce, Mailchimp, and ActiveCampaign, all of which have decades of brand equity on your target turf.
You Already Have the Perfect Product for Africa. You Are Just Not Telling Anyone.
Here is the core insight: you do not need to change a single feature to win in Africa. The capabilities that make you distinctive globally are the exact capabilities African businesses need most. The gap is not in your product. The gap is in your narrative, your positioning, and your presence on the continent.
WhatsApp Is Not an App in Africa. It Is the Internet. And You Already Have It Built In.
Penetration
Where You Stand Against Your Competitors on WhatsApp
Your Pricing Model Is Already Built for Africa. You Are Not Telling That Story.
What African Businesses Need vs. What You Already Offer
This Is What I Am Proposing You Do.
This is not an awareness campaign. It is not a blog post series. It is a full-stack digital growth strategy to make Brevo the default marketing platform for African and MENA businesses , executed entirely remotely, with measurable revenue outcomes tied to every initiative.
Five Pillars. Your Continent to Win. Starting Now.
Repositioning Your WhatsApp Capability as an Africa-First Story
Build a dedicated content engine around your WhatsApp marketing capability, engineered specifically for African audiences in Nigeria, Kenya, Ghana, South Africa, Senegal, and Ivory Coast. Your product is already there. The content just needs to follow.
Ecosystem Partnerships and Community Building
Brevo will not win Africa through ads alone. It will win through trust, built in African markets is built through communities, partnerships, and visible champions.
Localised SEO and Paid Acquisition Strategy
You rank well globally for generic email marketing terms, but you have near-zero presence for Africa-specific search queries, despite these representing an enormous, low-competition acquisition channel sitting wide open for you.
Proof Through Documentation
The most powerful marketing you can do in Africa is to showcase African businesses winning with your platform. Your 44 billion emails processed globally contain African data. Let us pull it out, make it visible, and own that narrative.
Francophone Africa: Your Most Natural Market You Have Never Spoken To
You are a French company. Your platform already speaks French natively. And yet you have zero French-language content, zero campaigns, and zero presence in the 24 Francophone African countries that collectively represent one of the fastest-growing consumer markets in the world. That is a paradox worth fixing immediately.
Why You Need Someone Like Godwin. Specifically.
This strategy does not need someone who can learn about Africa. It needs someone who is already in it, and who already lives inside inside the product.
I Am Not Sending You a CV. I Am Sending You a Strategy.
I am not sending a CV. I am sending a strategy. If this document has helped you see a gap in your own expansion plan, and if it has demonstrated that I have the clarity and contextual credibility to close it, then the next step is simply a conversation.
A remote, outcomes-driven Digital Strategy role focused on Africa and Emerging Markets with clear KPIs tied to user acquisition, partner activations, organic traffic growth from the region, and revenue contribution from new African accounts.
This is not a support role. It is a market-opening role. And it is one you have not yet filled.